Rugby World Cup Media Pack

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"2011 will be a milestone year for New Zealand, as we host one of the world's biggest sports events, the Rugby World Cup.

For six weeks New Zealand will be in the international spotlight, with over 60,000 visitors expected to come to our country, and billions more watching the event on television and online.

It will be an unprecedented opportunity to raise our international profile, boost our economy and make lasting gains in trade and tourism."

On the 9th of September 2009 (09/09/09) a number of Initiatives were announced by the Government.

NZ2011 Media Pack available here (PDF)